BT runs second round of tests on Phorm – this time it’s opt in!

BT Phorm

BT’s controversial new internet advertising software, Phorm, is about to undergo further tests.

The software monitors what users do while online; the websites they visit, what queries you make on search engines, how long you spend on certain websites.

All this information will allow the software to display advertisements tailored to your interests.

Unlike the first trial which sparked a wave of controversy, the new trial will require users to opt-in. It will likely run for around 4 weeks.

There has been no word yet as to whether the full system will give users the choice to opt out.